Business Intelligence and Analytics Sr. Analyst

Sobre a vaga

About GM

There’s never been a more exciting time to work for General Motors.

To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better and more sustainable ways for people to get around. This bold vision won’t happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

Why Work for Us

Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open work spaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests, and make it a priority to join together in efforts that give back to our communities.

Job Description

• Plan and describe requirements and standards for our websites
• Tools improvements and new projects.
• Champion the customer experience at the project planning.
• Support the other marketing areas, providing them performance data and training content; helping them to analyze that data and implementing the best practices regarding our website and answering their questions and issues.
• Ensure projects alignment and timeline through proper project management.
• Working very closely with our partners across GM, including: Content team, Product team, Dealer Digital Program and agencies.
• Ensure that all advertising adhere to the website, mapping all the strategy and making sure that everything will me measure and analyzed
• Analyze web analytics data, improve clients experience, optimize Audiences customization
• Analyze customer database and CRM campaigns results to optimize customer experience on digital
• Measure digital journey end to end to prove the marketing impact on the sales process

Qualification

• Bachelor’s degree (Business, Marketing, Statistics, Project Management, etc).
• Experience working with Customer Experience Design and IT required
• Demonstrated understanding of Marketing Funnel, Lead management and web analytics
• Familiarity with Project Management processes, strategies, and methods
• Working knowledge of dealerships would be helpful in this position
• Excellent time management and organizational skills
• English (advanced) is essential and Spanish will be a plus.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.