Overview
We are looking for a Digital Marketing Manager to further eCabs growth by making use of our wealth of Business Intelligence to craft innovative, data driven digital marketing strategies and tactics. The right candidate should be a self-driven, creative digital wizard with a hunger for progress and a passion for new technologies. Working together with the Chief Officer of Marketing & Business Development, the role involves spearheading the various campaign, partnerships & creative digital requirements for the brand, whilst working towards a vision of departmental growth.
Responsibilities
• Ownership of eCabs’ Social Media Channels: Facebook / IG / Youtube / Linkedin / Twitter.
• Ownership of Performance Marketing – identifying opportunities, setting up, optimizing & managing all digital campaigns – PPC, Google Ad Words, Paid Social, App Marketing, Programmatic.
• Digital analysis, evaluation & reporting against KPIs and suggesting improvements.
• Ready to spearhead the Digital… Marketing function to evolve and grow the function into a fully-fledged digital marketing force.
• Ownership of Marketing Business Intelligence – working hand in hand with the eCabs Business Analysis Team.
• Ownership of SEO, ASO, Website development pathway, email and in-App communications.
• Work closely with creatives, product teams, internal and external stakeholders to deploy ingenious creative into tactical mastery.
• Manage bids, modifiers and budgets, optimise keywords, match types, ad copy, landing pages and audiences.
• A self-starter with the ability to thrive in fast paced environments.
• Significant experience working within the realm of digital marketing, specifically dealing with PPC, Paid Social Media, Programmatic, Analytics, SEO / ASO, App marketing and Affiliate marketing.
• Data and analysis driven.
• Good knowledge of the digital advertising ecosystem.
• On the cusp of digital innovation, with the ability and enthusiasm to share and build on industry best practices methodologies.
• Have an essential level of business insight so as to impact commercial drivers, at the same time be agile and flexible, able to bounce back when faced with new situations.
• A strong team player with the ability to communicate effectively at all levels within the business.
• Organised and methodical
