Overview
Job Description
MGID is a global advertising platform helping brands reach unique local audiences at scale. In MGID we empower brands and publishers to work together transparently through our privacy-first targeting technology to enable advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Today, we’re creating unique technologies and with your help, we are looking to aim even higher.
We are looking for a Publisher Acquisition Manager responsible for partnership development and maintenance and giving input to new client engagement strategies.
**What You Will Do:
• Use our product strengths and specifics to create custom proposals of solutions for the client.
• Use workable knowledge about strategies for client attraction and retention.
• Create custom offers to T1, T2, and Editorial clients, calculate the estimated/possible loss with a fixed contract and have it approved by the team leader.
• Monitor market changes and proactively… inform the team leader on any business/competitor/partner news, upcoming circumstances (e.g., global/regional demand/CPC drop), and other issues that can affect the publisher’s revenue.
• Develop and maintain close and effective relationships and networks with existing and potential new clients in the region and different ad tech-related entities.
• Organize the working process with clients to maximize our revenue and minimize losses for the company.
• Keep track on the contract profitability of each of the T1, T2, Editorial publishers and other publishers with non-standard types of contracts (floor, fix)
• Check daily, weekly and monthly client traffic stats and make a route course analysis regarding traffic fluctuations and investigate the reasons for drop or increase.
• Make thorough client analyses: traffic composition/stats forecast evaluation, placement/format prioritization, financial estimation (CPM counter) and perform calculations with the prior approval of the team lead.
• Search for traffic sources alternatives/additional non-native traffic opportunities (DFP, Header bidding, Instant Articles, Video, etc.) depending on the company’s focus.
• Perform lead generation activities, ability to use various lead generation tools like Similar Web, Red Volcano, Alexa, Publicwww, etc.
• Evaluate priority ad placement, rates, and formats of the ads considering website layout for all Tier types.
• Bring the required amount of new clients daily (KPIs are set by the team leader monthly.
• Create necessary documents: presentations, financial and business proposals (approved by team leader), commercial offer letters, and non-exclusive agreements on a Revenue Share basis.
• Facilitate idea generation of new ad types and formats/features that can interest the local Internet advertising market. Share exciting and new competitor formats.
• Represent the company during essential industry events. Target and attend conferences to sign new partners and solidify existing relationships.
• Work closely with the client’s team to ensure a successful ad code & tech implementation with the Account Managers.
• Help Account Managers gather information for meetings/calls with the clients, especially for Quarter and Yearly meetings.
Requirements
Who You Are:
• 2+ years of experience in sales and relationship on the digital advertising environment.
• Experience with working with premium content websites, media, or networks from Brazil.
• Demonstrates and has general digital market understanding & knowledge: knows big media publishers and has understanding of their business model.
• Knows main and key players on the market, their strategy of business operations and has basic understanding of revenue generation strategies.
• Has clear understanding of Publishers’ “problems” and “pains” • Involves Publishers in the company’s marketing activities, as needed (e.g. invite to take part in the webinar as a speaker/participant, invite to a meet-up, etc.
• Fluent English.
MGID is an awesome place to work for those who share results-driven culture, passion for AdTech, innovation, and human focus. We set ambitious goals, approach challenges with enthusiasm, and value honesty, transparency, and empathy. We celebrate the diversity and the unique contributions of each individual. By embracing these values, we create a culture of excellence, creativity, and empathy. We proud to be an equal opportunity employer.
Join us and unleash your full potential in a fun and rewarding environment!
Let’s create better together