About Toptal
Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $100+ million in annual revenue and over 40% year-on-year growth, Toptal is the world’s largest fully remote company.
We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.
Position Description
We are looking for someone to drive qualified traffic to Toptal.com and improve conversion rates through the organic channel. You will work with a high-energy team of engineers, designers, copywriters, data scientists, and growth experts to grow key business metrics and address both top of funnel head terms and highly qualified long tail terms associated with companies looking to hire elite software engineers. You will lead on-page optimizations, new content… generation, technical SEO maintenance, and efforts to grow Domain and Page Authority.
This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.
• Work on organic growth initiatives with a fast-moving, cross-functional team.
• Provide thought leadership, strategic insight, and clear communication (written and verbal) to the team on strategy.
• Conduct ongoing SERP analysis on critical head terms with extreme detail.
• Optimize on-page content and internal link architecture for head terms.
• Lead long-tail keyword research and categorization efforts.
• Strategize and oversee new content generation initiatives to satisfy relevant long tail queries.
• Conduct backlink analysis of our site and our competitors to find new link opportunities and monitor link quality.
• Complement social and content teams by providing target terms, anchor text, and landing pages for off-domain content to drive Page Authority to key pages.
• Identify and manage crawl errors, sitemaps, site speed issues, and any other technical issues that can affect ranking.
• Report regularly on SEO KPIs, including Ranking, Traffic, CTR, Conversion, and CPA.
• Be in constant communication with team members via Zoom.
In The First Week, Expect To
• Onboard and integrate into Toptal.
• Familiarize yourself with current and past SEO strategies and tactics.
• Dive into the roadmap and the biggest opportunities for improvement.
• Connect with a series of direct and adjacent team members.
In The First Month, Expect To
• Learn the details related to existing SEO and technology stacks.
• Connect with cross-functional teams/members you will partner with to understand how you will work together to drive successful outcomes of your initiatives.
In The First Three Months, Expect To
• Lead the efforts to fully execute your first strategic projects. You will have support to ensure there is focus on impact.
• Support key work for the team.
In The First Six Months, Expect To
• Expand the scale and scope of your team and projects.
In The First Year, Expect To
• Become the SEO thought leader and motivate and inspire our dynamic SEO team.
• Knowledge of SEO best practices, in particular with regard to avoiding algorithmic penalties.
• 2+ years of experience in consumer Internet product management and a strong engineering background.
• Experience implementing content-focused and technical SEO tactics independently or by working with developers.
• Deep understanding of keyword difficulty and relevance, as well as link popularity and its SEO relevance.
• Knowledge of various technologies and web design principles and their effect on SEO.
• Comfort collaborating with both developers and marketers to accomplish SEO objectives, including the ability to create world-class product specifications.
• Extensive experience with software for data, tracking, and analytics, including SEMRush and/or Moz Pro, Google Analytics, Google Webmaster Tools, Google Keyword Planner, Google PageSpeed Insights, advanced Excel, etc.
• Extensive experience with enterprise traffic reporting software like Omniture and link outreach and monitoring tools like InkyBee or similar.
• Be extremely knowledgeable about conversion rate optimization and best practices.
• Have an extremely sharp eye for detail and a strong sense of what types of creative products will be both effective for organic growth and conversion and representative of the Toptal brand.
• Be able to build and scale in a fast-growing company with a focus on execution.
• You must have excellent verbal and written communication skills.
• Your willingness to be proactive and tackle projects and tasks as readily as any other optimization work is also key.
• You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
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